About me

I am Marketa – semiotician and expert in strategic communication design.

Signs, symbols, and meanings shape our world. As a semiotician, I analyze how communication works – visually, linguistically, and culturally. I support companies, brands, and institutions in designing their messages clearly, consistently, and effectively.

I studied in Prague and Madrid – two cities that have significantly shaped my perspective on culture, language, and visual identity. This international experience informs my work: analytically sound, culturally sensitive, and creatively implemented.

My Services

  • Brand and Meaning Analysis

  • Development of Communication Strategies

  • Visual and Linguistic Positioning

  • Consulting in Communication Design

  • Cultural and Intercultural Context Analysis

My Approach

Communication is more than design. It is a system of signs, meanings, and contexts.

I combine:

  • Semiotic Analysis

  • Strategic Thinking

  • Visual and Linguistic Design

  • Intercultural Perspective

This creates concepts that not only look good but also have substantial content and function long-term.

"Communication works as soon as we are understood."

Marketa Schmid